Practical guides for cleaner URLs, smarter SEO, and a more thoughtful web. Find your next useful idea.
Explore the journal
8 articles
Editor's pickCreate a consistent UTM naming convention for sources, mediums, and campaigns. See examples, avoid reporting splits, and keep personal data out of URLs.
Use a practical UTM naming convention across channels. Get a reusable source, medium, and campaign template plus a simple team approval workflow.
Use a consistent UTM naming convention for email, paid social, and partner campaigns. Get a reusable template, examples, and registry tips.
Use a consistent UTM naming convention template for source, medium, and campaign values, with channel examples and practical rules for small teams.
Use a simple UTM naming convention for small business campaigns. Get a reusable template and examples for email, paid social, and partner links.
Learn to build consistent Instagram and WhatsApp UTM links, test them, and review campaign traffic in GA4—with practical examples and common pitfalls.